![]() ![]() Seller Leads – Calculate the total budget of your online ad spent to generate seller leads for each month. Defining Each Channel Inside The Marketing Budget Template Feel free to rename them according to your need. The default marketing budget templates come with 14 common marketing channels for real estate agents. ![]() Note : Do not make any changes to the section that says “Expense Summary”. On top of the spreadsheet, you will find comments with a bunch of arrows showing you where to input your values. Now that you have entered your monthly budget and actual spend for each marketing channel, the excel sheet will give you an overall snapshot of how you are spending your money. If you are spending money on Google Ads or Facebook Ads it might differ a bit. Most of the time, your budget and actual spend will be the same. ![]() Actual SpendingĪfter each month note down how much you have actually spent for each marketing channel vs your budget. If you have paid anything for the year upfront simply divide it by 12 and add them to the sheet. Pre-populate the budget section for each month. In the excel template (download link above), you will find that each marketing channel has a budget vs action section for the month. The variable cost should be adjusted throughout the year depending on what works and the ROI from each medium. How much you want to spend on getting seller leads, buyer leads and retargeting? How much do you want to spend on print marketing?
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